I'am an independent
creative, art director And
Full time dad.
creative, art director And
Full time dad.
My names is Rafa Almeida aka Pena, with over 12+ years of experience, I am a multidisciplinary Brazilian creative and senior art director based in São Paulo.
Over the past 12 years, I have navigated through independent agencies and major players such as Tribal, AlmapBBDO, AfricaDDB, and Soko.
Over the past 12 years, I have navigated through independent agencies and major players such as Tribal, AlmapBBDO, AfricaDDB, and Soko.
My creative approach is shaped by a deep understanding of the digital landscape, trends, and data. I see these elements as strategic allies in crafting innovative narratives. I believe that creativity reaches its full potential when combined with an understanding of people and the exploration of new ways to tell stories.
Throughout my journey, I've had the privilege of working with iconic brands and love brands such as Heineken, Burger King, Vivo, Santander, Sadia, Visa, Bacardi Group, Vigor, among others.
Thank you for visiting my portfolio.
Feel free to reach me out for any inquiries or collaborations.
+55 (11) 98706-0498 • rafaalmeidalima@gmail.com
EXPERIENCE
Atenas • São Paulo
Soko • São Paulo
Africa DDB • São Paulo
AlmapBBDO • São Paulo
Tribal DDB • São Paulo
w3haus • São Paulo
Ginga • São Paulo
Mestiça • São Paulo
Digi • São Paulo
The Aubergine Panda • São Paulo
Feel free to reach me out for any inquiries or collaborations.
+55 (11) 98706-0498 • rafaalmeidalima@gmail.com
EXPERIENCE
Atenas • São Paulo
Soko • São Paulo
Africa DDB • São Paulo
AlmapBBDO • São Paulo
Tribal DDB • São Paulo
w3haus • São Paulo
Ginga • São Paulo
Mestiça • São Paulo
Digi • São Paulo
The Aubergine Panda • São Paulo
AWARDS
EFFIE AWARDS BRASIL
Heineken • Floating Bars • Silver • Sustainability / 2024
The Drum Social BuzzBurger King • Black Friday • Gold • Largest ROI from a SM Campaign or Strategy / 2019
Burger King • Black Friday • Shortlist • Best use of Facebook / 2019
Burger King • Black Friday • Shortlist • Best use of Facebook / 2019
FESTIVAL OF MEDIA AWARDS
Burger King • Black Friday • Silver • Best Engagement Strategy / 2019
SMARTIES LATAM
Burger King • Black Friday • Gold • Mobile Promo / 2019
Burger King • Black Friday • Silver • Best Mobile Social / 2019
Burger King • Toddy Cookies • Gold • Mobile Booster / 2018
Burger King • Toddy Cookies • Shortlist • Product Launch / 2018
Burger King • Toddy Cookies • Shortlist • Mobile Social / 2018
Burger King • Toddy Cookies • Shortlist • Mobile Video / 2018
Burger King • Coxinha Fries • Shortlist • Product Launch / 2018
Vigor • Loucos Por Flocos • Shortlist • Mobile Video / 2018
Vigor • Loucos Por Flocos • Shortlist • Product Launch / 2018
Vivo • Game Changers • Gold • Mobile Booster / 2017
Vivo • Game Day • Bronze • Mobile Video / 2017
Vivo • Game Changers • Shortlist • Brand Awareness / 2017
Vivo • Game Changers • Shortlist • Mobile Video / 2017
Vigor • Vigor Mix • Shortlist • Location Based / 2017
Vigor • Vigor Mix • Shortlist • Product Launch / 2017
Vigor • Vigor Mix • Shortlist • Cross Mobile Integration / 2017
Burger King • Black Friday • Silver • Best Mobile Social / 2019
Burger King • Toddy Cookies • Gold • Mobile Booster / 2018
Burger King • Toddy Cookies • Shortlist • Product Launch / 2018
Burger King • Toddy Cookies • Shortlist • Mobile Social / 2018
Burger King • Toddy Cookies • Shortlist • Mobile Video / 2018
Burger King • Coxinha Fries • Shortlist • Product Launch / 2018
Vigor • Loucos Por Flocos • Shortlist • Mobile Video / 2018
Vigor • Loucos Por Flocos • Shortlist • Product Launch / 2018
Vivo • Game Changers • Gold • Mobile Booster / 2017
Vivo • Game Day • Bronze • Mobile Video / 2017
Vivo • Game Changers • Shortlist • Brand Awareness / 2017
Vivo • Game Changers • Shortlist • Mobile Video / 2017
Vigor • Vigor Mix • Shortlist • Location Based / 2017
Vigor • Vigor Mix • Shortlist • Product Launch / 2017
Vigor • Vigor Mix • Shortlist • Cross Mobile Integration / 2017
Wave Festival
Vivo • Game Changers • Bronze • Branded Content / 2016
RENATO castelo branco award
The Fifties • Gentileza Gera Sobremesa • Gold • Social and Environmental Responsibility at Advertising / 2014