THE SPIRIT OF AMSTERDAM
Amstel is the beer that carries the spirit of Amsterdam in its DNA: authenticity, diversity, and freedom. That's why in 2024, Amstel became the bridge between Amsterdam and São Paulo, creating a place that invites the public to express their “BEST IAM” in various ways.
So, we decided to bring King's Day to Brazil, the moment of greatest ecstasy and freedom for the people of Amsterdam. From windmills to the Red Light District, we are creating a space where everyone can be who they want to be.
Agency: ATENAS
Client: AMSTEL
CD: LU MÔNACO
AD: RAFA PENA
CW: VINICIUS ENEAS
Client: AMSTEL
CD: LU MÔNACO
AD: RAFA PENA
CW: VINICIUS ENEAS