After decades of pollution, a joint effort has been trying to bring socializing days back to Pinheiros river. But you can’t clean it without cleaning its hundreds of underground tributaries.
How can a beer brand convince people to take care of those
rivers when they can’t even see them?
rivers when they can’t even see them?
If you’re having a Heineken in a bar in São Paulo, it’s probably on
top of a river. We mapped them and that’s how the Floating Bars
platform was born: an initiative to generate traffic
to bars and money for river cleaning.
top of a river. We mapped them and that’s how the Floating Bars
platform was born: an initiative to generate traffic
to bars and money for river cleaning.
We also launched a literal Floating Bar on Pinheiros.
An experience that drawed even more people to those bars.
An experience that drawed even more people to those bars.
EFFIE AWARDS BRASIL
Winner: Silver
Category: Sustainability
Winner: Silver
Category: Sustainability
Agency: ATENAS
Client: HEINEKEN
CD: LU MÔNACO
AD: ARA TELES & RAFA Pena
CW: VINICIUS ENEAS & FERNANDO VASQUES
+ LEPUB SÃO PAULo
Client: HEINEKEN
CD: LU MÔNACO
AD: ARA TELES & RAFA Pena
CW: VINICIUS ENEAS & FERNANDO VASQUES
+ LEPUB SÃO PAULo