MULTI. NÃO DÁ PRA NÃO TER.
With over 35 years of experience in the market, Multilaser, one of the leading players in the electronics and information technology sector in Brazil, has launched a national campaign to solidify its rebranding.
The campaign, divided into two phases, aims to unveil the new brand and create awareness for Multi, the new name. In the first phase, we developed animated vignettes where the name Multilaser is deconstructed, revealing only the new Multi brand. In the second stage, we adopted a humorous and peculiar approach to emphasize that Multi offers the products Brazilians desire, integral to their everyday lives, reinforcing our slogan:
"Multi. You can't do without it."
"Multi. You can't do without it."
CAMPAIGN ASSETS
Agency: SOKO
Client: MULTI
CCO: FELIPE SIMI
ECD: Rafael Caldeira
CD: SAULO MONJON & RENAN MONJON
DL:Juliano SHIMIZU
AD: RAFA PENA
CW: GABRIEL LIMA & DOUG PERONI
+ In house multi
Client: MULTI
CCO: FELIPE SIMI
ECD: Rafael Caldeira
CD: SAULO MONJON & RENAN MONJON
DL:Juliano SHIMIZU
AD: RAFA PENA
CW: GABRIEL LIMA & DOUG PERONI
+ In house multi