SADIA

SADIA LIVRE & LEV
In a scenario where nutrition is increasingly under discussion, Sadia, as an innovative and category-leading brand, introduces the Livre e Lev (Free and Light) line. This represents a new generation of frozen foods, standing out for a significant reduction in preservatives, absence of industrialized flavors, and the elimination of thickeners.
Sadia Livre & Lev - Less is more.
Agency: AFRICA DDB
Client: SADIA
CCO: SÉRGIO GORDILHO
ECD: RODRIGO MARANGONI, ÉRICO BRAGA & RYNALDO GONDIM
CD: WILL FERRARI
AD: EDUARDO VARES, RAFA PENA & VICTOR MORAES 
CW: OSVALDO NETO & VICTOR CAPATO
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