FOR THOSE WHO HUNGER FOR THE NBA
The NBA has become a sensation in Brazil, and Sadia decided to sponsor the league in the country. In its second season sponsoring the NBA, we chose to highlight that NBA and Sadia fans hunger for NBA, and no one better than Rômulo Mendonça, a popular basketball commentator in Brazil, to react and use his catchphrases in a fun and tasty campaign.
Campaign Visual Assets
INFLUENCER's KIT & NBA HOUSE
Agency: AFRICA DDB
Client: SADIA
CCO: SÉRGIO GORDILHO
ECD: RODRIGO MARANGONI, ÉRICO BRAGA & RYNALDO GONDIM
CD: Eduardo Vares & Rafael Carvalho
AD: CORTEZ PEREIRA, EDUARDO VARES, RAFA PENA & VICTOR MORAES
CW: OSVALDO NETO, PEDRO GUERRA & VICTOR CAPATO
Client: SADIA
CCO: SÉRGIO GORDILHO
ECD: RODRIGO MARANGONI, ÉRICO BRAGA & RYNALDO GONDIM
CD: Eduardo Vares & Rafael Carvalho
AD: CORTEZ PEREIRA, EDUARDO VARES, RAFA PENA & VICTOR MORAES
CW: OSVALDO NETO, PEDRO GUERRA & VICTOR CAPATO