"Bota O cropped"
PUT ON THE CROPPED TOP
PUT ON THE CROPPED TOP
Football, superstition, and memes are essential elements of Brazilian culture. To support Brazil in its quest for the Hexa, Vivo brought in the designer Isaac Silva to create the Hexa Crop Top, invited Rihanna to walk the runway during São Paulo Fashion Week, and enlisted the participation of Márcia Sensitiva to send positive energy, aiming to boost our team after two decades without winning a title.
Despite Brazil not securing the championship, the campaign was a
success in terms of public relations and stirred up social media across
the entire country.
success in terms of public relations and stirred up social media across
the entire country.
Agency: SOKO
Client: VIVO
CCO: FELIPE SIMI
ECD: Rafael Caldeira
CD: ANDY DUTRA
AD: RAFA PENA
CW: ANDY DUTRA
Client: VIVO
CCO: FELIPE SIMI
ECD: Rafael Caldeira
CD: ANDY DUTRA
AD: RAFA PENA
CW: ANDY DUTRA