Game Changers is an original series with 2 seasons, created for Vivo and produced by Vice, exploring the universe of games and e-sports and featuring the most important names in the industry. The series provides a comprehensive overview of e-sports, athletes, YouTubers, developers, and academia.
As a pioneering project, Game Changers addressed the topic of games at a time when it wasn't yet relevant to the market. This project was awarded bronze in the Branded Content category at the 2017 Wave Festival. It achieved the highest acceptance rate in Vivo's history, garnering over 25 million views. Game Changers was published on all major advertising portals and even appeared on ESPN.
FIRST SEASON
Game Changers / S01 / Trailer
SECOND SEASON
Even more immersive, the second season of Game Changers exploresin depth the routine, the history of the pro-players girls and the underdogs that are changingthe e-sports scene.
This season had names like Naná Fraga (CS:GO pro-player), Wendell Lira (former soccer player, the 2015 Puskas's award-winner and FIFA streamer), Brolynho (underdog, geophysicist and Street Fighter pro-player) ), Minotouro (UFC athlete and game enthusiast), among others.
This season had names like Naná Fraga (CS:GO pro-player), Wendell Lira (former soccer player, the 2015 Puskas's award-winner and FIFA streamer), Brolynho (underdog, geophysicist and Street Fighter pro-player) ), Minotouro (UFC athlete and game enthusiast), among others.
Game Changers / S02 / Trailer
Agency: GINGA
Client: VIVO
ECD: ANDRÉ FELIPE
AD: RAFA PENA, RAYSSA NISHIOKA, DANILO BIZARRO
CW: JAQUELINE JUNS
Client: VIVO
ECD: ANDRÉ FELIPE
AD: RAFA PENA, RAYSSA NISHIOKA, DANILO BIZARRO
CW: JAQUELINE JUNS